Steph Curry Joins Chris Paul in Latest State Farm Commercial


November 3, 2012; Los Angeles, CA, USA; Golden State Warriors shooting guard Stephen Curry (30) controls the ball against the defense of Los Angeles Clippers point guard Chris Paul (3) during the second half at Staples Center. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports

You know what my favorite part of the playoffs is: the endless Blake Griffin and Chris Paul commercials (sarcasm font activated); especially the Chris/Cliff Paul ones. Well, now they’ve been joined by one-half of the ‘Splash Brothers’ in State Farm’s latest commercial “Future of the Assist”.

While they started off amazing, the Cliff Paul commercials have gotten a bit stale since their inception, but State Farm keeps finding ways to add something new to the equation. Adding Chris Paul’s current nemesis in Steph Curry is a fun add in addition to embedding Paul’s son “CP4” into the commercial, also giving basketball’s most adorable son a twin. Adding Curry to the equation is a great marketing move by State Farm.

Despite the Clippers and Warriors disliking each other on the court, Paul and Curry have a solid, public relationship off the court, going back to the days Curry attended Davidson University as a video surfaced earlier last year where Paul and Lebron James were seen giving a group of young collegiate players, one that included Stephen Curry, a motivational speech.

“Future of the Assist” will likely debut when the Clippers and Warriors face off at 3 P.M. tomorrow on ABC. If you miss it’s initial viewing don’t worry. It’ll be shown countless times throughout the 2014 NBA Playoffs.